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Content gap

Content gap lists the search keywords and AI answers your competitors win and you don't, ranked by opportunity. Available on Starter and above.

Each gap shows a Win %: fixvis's estimate of your chance to win it, built from how winnable the topic is, how well it fits your site's authority, and demand. It never shows more than 95%.

Select Prefill on a gap to start a brief with its keywords, questions and competitor pages filled in; see Create content.