Docs Set up
Audiences and content pillars
Audiences are the kinds of buyer you write for. Pillars are the topics your site should own. fixvis uses both to choose questions, rank gaps and write content.
Audiences
Each audience describes one kind of buyer: what they want, what frustrates them and the questions they ask AI. fixvis suggests audiences from your site and your tracked questions; you can edit, add or delete them.
- The free audit and Starter use one audience, filled in for you.
- Growth and Pro include up to 6.
- On any audience, choose Create brief or Draft content to write for that buyer.
Content pillars
A pillar is a topic made of a hub page and the supporting pages around it. fixvis marks each pillar for each audience:
| Status | Meaning | What to do |
|---|---|---|
| Covered | A hub and its supporting pages exist | Keep them fresh |
| Partly covered | The hub exists, some supporting pages are missing | Write the missing pages |
| Missing | Buyers ask about it and no page answers | Create the hub first; fixvis proposes it with its supporting pages |
Pick a pillar and an audience together to create content that serves both.