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Create content: briefs

When the gap is a missing or weak page, start a brief. fixvis fills in what it already knows; you edit anything, then create the brief or go straight to a draft.

Create content for gorusmeyap.com: three ways to start, a brief with prefilled fields, and optional direction such as angle, must include and must avoid
A brief prefilled from an issue. Sample: gorusmeyap.com.

Three ways to start

Start fromWhereWhat's filled in
An issueCreate content in a fix drawerTitle, target question, audience, pillar, outline, FAQ, the engines citing a competitor, internal links
A content gap or pillarPrefill on a content gap, or Create hub on a missing pillarKeywords, questions to answer, competitor pages to beat, the hub and its supporting pages
ScratchNew content at the top of Content draftsNothing; your topic and your brand voice

The brief

Fields fixvis filled in show a Prefilled label until you change them. Every field can be edited. The core fields:

  • Working title and target question
  • Audience and content pillar
  • Outline (H2s) and FAQ questions
  • Internal links to add and sources to cite
  • Brand voice: from your brand book when you have one

Direction (optional)

Steer the draft without rewriting the brief: an angle, points it must include, words or claims it must avoid, a call to action, reference URLs, a reading level, and a free instruction. A brief with only a title, a keyword and one heading still works.

Create brief or draft content

  • Create brief gives your writer a plan to work from: outline, questions to answer, must-include points, links and sources.
  • Draft content writes the full page from the brief. It uses one fix from your allowance; see Content drafts.