# Content gap

Content gap lists the search keywords and AI answers your competitors win and you don't, ranked by opportunity. Available on Starter and above.

Each gap shows a **Win %**: fixvis's estimate of your chance to win it, built from how winnable the topic is, how well it fits your site's authority, and demand. It never shows more than 95%.

Select *Prefill* on a gap to start a brief with its keywords, questions and competitor pages filled in; see [Create content](https://fixvis.ai/docs/create-content).