# Brand voice

Upload your brand book once. fixvis turns it into rules, shows them to you to check, and every brief and draft follows them.

## Upload your brand book

1. **Open brand voice**

   In Settings, or from the brand panel in Create content.

2. **Upload a file**

   PDF, Word (.docx), Markdown or plain text. No brand book yet? Download the template or the example and fill it in.

3. **Review what fixvis read**

   Each rule shows what fixvis extracted. Anything it couldn't find is left blank, never guessed. Edit or fill in fields, then confirm.

## What fixvis reads from it

| Rule | Example for gorusmeyap.com |
|---|---|
| Tone, do's and don'ts | Warm and plain; short sentences; no hype |
| Preferred and banned words | Banned: “ucuz”, “garanti” |
| Reading level and point of view | General audience; “siz” form |
| Boilerplate | Company name, one-line description, approved call to action |
| Audience and proof points | Therapists and coaches; claims you're allowed to repeat |
| Compliance | KVKK wording for recorded sessions |

> **Note:** fixvis tells the writer never to use your banned words. If one slips into a draft, fixvis rewrites it once, and any that remain are flagged as *Needs brand fix*. Proof points still need a real source before they appear in a draft. There is one brand book per domain.