The math nobody's doing
Most brands haven't calculated what AI invisibility actually costs. They know they're not cited in ChatGPT or Perplexity — but they haven't quantified the revenue impact. Let's do that math.
What being invisible in AI search costs
Assume: 1,000 monthly searches for your target keywords. Average CTR from AI citations is 15%. Average lead value is $500. If you're cited for 10% of those queries, you're generating 15 potential leads/month from AI traffic alone.
Now assume you're cited for 0%. You're generating nothing from AI search. Over 12 months, that's 180 missed leads — worth $90,000 at $500/lead. Even if your close rate is 10%, that's $9,000 in lost revenue per month.
The investment vs. return comparison
Fixvis Pro is $149/month. If you're generating even one extra qualified lead per month from AI visibility improvements, the tool pays for itself. Most teams see 3-5x ROI within 90 days of implementing GEO recommendations.
Compare this to the cost of continuing to be invisible. Every month without AI visibility is a month of lost revenue you can't recover. The compounding effect of early AI visibility improvements is significant.
The question isn't whether to invest
The question is how quickly you can get cited. Run a scan to see where you stand, then calculate your own missed-opportunity math. Most brands are surprised by how high the stakes are.